Anastasia Beverly Hills

Founded by badass beauty pioneer Anastasia Soare, Anastasia Beverly Hills has made some serious waves in the beauty world with their cult brow products, contour kits, glow kits and highly pigmented colour products. Brow Pomade is an absolute staple in my eyes, and ABH just seem to go from strength to strength with every new release.

 Anastasia Soare

A true girlboss story, Anastasia Soare moved from Romania to to the USA with nothing but a fierce entrepreneurial vision – and turned it into one of the biggest powerhouses in the beauty industry today. Anastasia is famed for bringing ‘brow shaping’ salons to the USA and also for patenting the ‘Golden Ratio’ used for brow mapping by many brands and salons all over the world. She is now a beauty icon, going from strength to strength over the last 25 years, and her makeup brand, Anastasia Beverly Hills is no different.

 Anastasia Beverly Hills Products

The products created by ABH are always of an exceptionally high quality, and sell out quickly after first release both online and in Sephora stores (trust me, struggles have been had. I’m looking at you Modern Renaissance Palette.) her broad collection of liquid lipsticks are a favourite amongst beauty influencers featuring some of the most flattering shades for all skin tones. I personally love Dip Brow, and although I do regularly use cheaper ‘dupe’ alternatives, none quite have the staying power of the original.

 Are Anastasia Beverly Hills Products Cruelty Free/Vegan?

Anastasia Beverly Hills is a cruelty free company!  They have also recently provided a Vegan list kindly shared by veganmakeup on Tumblr including:

  • Dipbrow
  • Brow Wiz
  • Perfect Brow Pencil
  • Brow Powder Duo
  • Clear Brow Gel
  • Brow Pen
  • Pro Pencil
  • Brow Pro Palette
  • Brow Enhancing Serum Advanced
  • Brow Primer
  • Beauty Express
  • Contour Cream Kits
  • Original Contour Kit/ Contour Refills
  • Concealer
  • Metallic Luster Liner
  • Waterproof Creme Color
  • Lip Gloss
  • illuminators
  • Lip Primer
  • Glow kits
  • Stick foundation


Not only is ABH a cruelty free company with a great variety of vegan products, Anastasia herself has utilised her fortunate position and belief in the power of beauty to transform lives. Soare’s lifelong work with women and children includes establishing The Anastasia Brighter Horizon Foundation, an organisation assisting and supporting those exiting the foster care system to live better lives. Beauty you can feel good about.