sam-for-mac

Samantha Ravandahl Reveals her Shade for MAC

“A literal dream come true. I never imagined that I would have the opportunity, and it feels like all my hard work and passion is coming full circle.”

I am so happy to see this happening. We have been following Sam and her adventures for a while, and she really works her ass off to make shit happen. Also, MAC seem to be finally accepting the digital revolution and getting involved with influencers rather than celebrities for their collabs, which let’s face it –is what we all want to see. We no longer look up to celebrities for makeup inspiration, and whilst celebrity collabs are cool, I’m much more excited about the prospect of the upcoming influencer lipsticks. If I’m honest, I’m a bit of a MAC hater. I think I own maybe two lipsticks? It just doesn’t excite me, they test on animals, they seem to have rested on ‘making it’ as the largest colour brand and I just feel like there is so much out there. ANYWAY

M.A.C Senior VP Global Communications, Catherine Bomboy Dougherty said:

“We’ve partnered with icons from the worlds of fashion, pop culture, celebrity, music and art to bring to life their point of view on beauty. While each collaborator has a unique vision, they all share authenticity in their partnership with the brand. We bring this authenticity now to a new type of influencer specifically in the beauty space. These beauty influencers are models, photographers, experts, editors, and artists all-in-one and we admire their makeup artistry talent, point of view and love they inspire from their fans.”

The MACxSamanthaRavndahl lipstick will launch in April.

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