“It all started with a simple idea – natural looking makeup and a lipstick that looked like lips.”
I have to admit; Bobbi Brown has always been something of a high-end mystery to me. My familiarity with the brand came from beautiful packages passed at Christmas time. Through fleeting glances at shimmery shadows and bronzers in classic black casing, I was intrigued to find out more.
Who is Bobbi Brown?
Interestingly, Bobbi Brown began where many good tales begin – in New York City. Bobbi was already a cult name in beauty, as a make-up artist specializing in natural makeup looks for photography. Bobbi launched 10 lipsticks in 1991, with the simple idea for lipstick that looked like lips. The lipstick line was an instant success. After four years, the brand was acquired by the Estee Lauder company, however to this day Bobbi retains complete creative control. [EDIT: Bobbi Brown is no longer at Bobbi Brown, and is pursuing other interests]
Fun Facts About Bobbi Brown
- Bobbi Brown is the #1 makeup artist brand founded by a woman
- In 2013, Bobbi launched a campaign that funds non-profit organistations that empower girls through education. Its called Pretty Powerful, and the poster campaign featured non-models from all walks of life.
- Bobbi brown counters can be found in more than 60 countries, with 75 freestanding stores.
Is Bobbi Brown Cruelty Free?
Unfortunately, Bobbi Brown not a cruelty free brand. Despite providing a statement outlining that the brand does not test on animals except where required by law, the brand continues to sell in China. All cosmetics imported to China are tested in a Chinese laboratory. This is a government requirement. However, they routinely use animal testing. The Estee Lauder group have made clear they wish to serve all of their customers, even those in countries where animal testing is required. Consequently, the group have no plans to stop selling in China. Until China removes this testing requirement, any brands selling in China cannot be considered cruelty free (or vegan duh).